SPOOKY SEASON
IS HERE.

NEW STYLES

DRESSES.

JUST RESTOCKED!

25% OFF
SUMMER.

ALL STYLES AVAILABLE!

STRAWBERRY
SWEATER.

BACK IN STOCK!

TAKE A TRIP DOWN MADISON'S LANE.

An alternative boutique created for those with a different it factor. Local small business in St. Louis, MO! Find trendy clothing, locally sourced vintage, hand-poured one-of-a-kind candles, unique jewelry & pins, and WOW inspiring home decor.

WEAR YOUR PERSONALITY.

You deserve to stand out.
Shop Clothing

NEW SWEATERS.

Stay warm and stylish!
SHOP FALL
Limited time

10% OFF SOY CANDLES!

Our boutique candles make for perfect self care days, gifts, or even decor.
Shop Candles

NEW CLOTHING DROPS

Jack O’lantern Sweater
$45.00
Vintage Fall Fox Sweater
$48.00
Sold Out
Pumpkin Pattern Sweater
$42.00
Vintage Pumpkin Vest
$25.00
Mini Pumpkin Cardigan
$36.00

SECOND-HAND & VINTAGE

Valentino Rainbow Backpack
$100.00
White Button Down Dress
$15.00
y2k Women's Pink Windbreaker
$8.00
Vintage Levi's Brown Corduroy Jeans
$15.00
Plaid Grey Mini Dress
$10.00
ABOUT THE BRAND

MEET MADISON.

A local of St. Louis, she's passionate towards creating a brand that empowers women, the alt community, and one day having the means to help her community.

THE MISSION

BUILD A GREAT BRAND.

Right now, we're small & mighty. Our focus is to reinvest almost all revenue to growing by curating a collection of cool shit to provide to our wonderful alt community and together we'll build a strong brand.

Later as we become more profitable, we'll use our brand to help fund & participate in initiatives we believe in.